Rewiring Your Preaching: How the Brain Processes Sermons

Why does a sermon affect some listeners but not others? Modern neuroscience tells us that verbal stimuli can be accepted or rejected depending on how it is received. The brain processes new information differently than information that reinforces already-held beliefs. To have a long-term effect, new information must connect with previous memory. Psychologist, physician and preacher Richard Cox shows that a better understanding of the brain can help us be more effective in our preaching.